Reach customers who are ready to act
Google Ads, a form of pay-per-click (PPC) advertising, places your business at the top of search results when someone looks for your service. You pay when a person clicks your ad, which makes PPC one of the more measurable ways to bring in calls and quote requests. Rank Boss plans, builds and manages Google Ads campaigns for businesses across Canada and the United States.
What Google Ads management includes
- Keyword research focused on searches that show buying intent, such as hiring and pricing questions
- Search campaigns organized by service so your ads match what people typed
- Ad copy written to be clear, honest and compliant with platform policies
- Location targeting so your budget is spent where you actually work
- Negative keyword lists that filter out irrelevant clicks
- Call extensions and call tracking so phone enquiries are counted
- Conversion tracking for form submissions, calls and other valuable actions
How we manage your campaigns
Setup
We learn your services, service area and best customers, then build campaigns around them. Before launch we confirm that tracking works, so every call and form is counted from the first day.
Optimization
Once ads are running, we review the search terms that triggered them, adjust bids, pause what is not working and test new ads. Small, steady improvements usually win.
Reporting
You receive plain-language reports showing spend, clicks, calls, leads and cost per lead, so you always know what your budget is doing.
Who Google Ads suits
Google Ads works best when people already search for what you sell and a new customer is worth more than the cost of the click. Trades, home services and clinics often fit well. If your service is rarely searched, we will say so.
Landing pages matter
An ad is only half of the equation. The page people land on should match the ad, load quickly on a phone and make contacting you easy. If your current site is holding results back, our website design service can build pages created for your campaigns.
Google Ads and SEO together
Google Ads can generate enquiries soon after launch, while SEO builds visibility over a longer period. Many businesses use both. Keyword data from your ads can also guide your SEO work.
What to expect
Your ad spend is paid directly to the advertising platform and is separate from our management fee. Results depend on competition, budget, location, seasonality and the quality of your offer, so we cannot guarantee a specific cost per lead or number of enquiries. New campaigns also need a short learning period. We measure honestly and tell you what we see.
Want to reach people before they start searching? See our Meta ads service.