Be seen where people already spend time
Meta ads run across Facebook and Instagram, two of the most widely used platforms for local discovery. Unlike search advertising, which reaches people who are already looking, Meta ads introduce your business to people who may need your service but have not searched for it yet. That makes them useful for building awareness, generating leads and bringing past visitors back.
What Meta ads management includes
- Audience targeting by location, age range, interests and behaviours
- Custom audiences built from website visitors and customer lists, where permitted
- Ad creative using photos and short videos that show your real work
- Clear ad copy with a single, simple call to action
- Lead forms, click-to-call and website traffic campaigns
- Meta Pixel and conversion tracking setup so results can be measured
- Testing of images, headlines and audiences to find what performs
Our process
Strategy
We decide the goal first: more calls, more quote requests or more awareness in a new area. Budget, audience and creative follow from that goal.
Creative
Ads that look like your business tend to work better than generic stock images. We help you plan photos and video, then write copy that speaks plainly to your customers.
Retargeting
Most people do not act on first contact. Retargeting shows ads to people who already visited your website or engaged with your page, reminding them to get in touch.
Reporting
You see spend, reach, clicks, leads and cost per lead in plain language, along with what we plan to change next.
Who Meta ads suit
Meta ads suit businesses with a visual story to tell: before-and-after work, seasonal services, new openings or special offers. They also help you reach a new neighbourhood or city quickly.
Budget and timing
Meta campaigns need a short learning period, so early weeks are for testing. We keep what works and drop what does not. You approve the budget before anything launches.
Meta ads and your other marketing
Meta ads work well alongside Google Ads management and SEO. Search ads capture people ready to hire today, SEO builds long-term presence, and Meta ads keep your business in front of people in between. Our top monthly SEO package also includes social media posting on Facebook, Instagram and Google Business Profile.
What to expect
Ad spend goes directly to Meta and is separate from our management fee. Results depend on your offer, audience, creative, budget and market, so we do not guarantee leads or a specific cost per lead. All ads must follow Meta's advertising policies, and we write them with those rules in mind. We test and report honestly.
If you also need a site that turns clicks into calls, see website design and SEO.